We designed and produced Bik Bok’s stand at Bread & Butter 2017. Every year Zalando arrange this big fashion event and invite their biggest clients to design booths. They challenge all the booth builders to come up with fun ideas that engage with the audience. This makes the total exhibit a wild experience visited by almost 10.000 people each of the three days.
Our idea process was a lot of fun and we had many directions before
we landed on this “ball park”. One of the Bik Bok values is Love and the idea was to hide small hearts in the pool of balls. Then challenging the audience to find love to win prizes. We had concerns about how many people that actually wanted to dive into our playful pool. We thought we needed to push people in. We had no idea that the problem was quite the opposite – trying to limit the amount of people in the pool to about 10 people because of safety regulations.
The wild pool activity actually made some of the construction break in day to of the event and we had to do repairs. Needless to say this was a great success rated in shared selfies from our booth.
Even during the build process we had visitors from the other booths that wanted to test our pool. They jumped, backflipped, screamed in joy and took lots of pictures. It was a small indication on what to come.
Working with the people in Bik Bok was amazing. They were playful and knew what they wanted to create to make a stir at the event.