rebranding europark

We rebranded Europark, modernized and designed it to fit better with OnePark also owned by the same company. 

Text and AI-illustrations by Lars Witberg

The company owns a large number of parking facilities centrally located in European countries. The world of mobility is changing rapidly towards more electrification, car-sharing solutions, new rides, and on-demand rental systems. The parking facilities must also change and become more destinations for mobility and less ordinary parking spaces. We needed the logo to communicate this and symbolize “destination”.

In a dynamic and competitive business landscape, rebranding has emerged as a strategic tool for companies to revitalize their image, connect with target audiences, and stay relevant in an ever-changing market.

Rebranding provides an opportunity for businesses to stand out from the crowd and capture the attention of consumers. A fresh brand identity, including a new logo, color palette, and messaging, can create intrigue and spark curiosity. It enables businesses to differentiate themselves from competitors and make a memorable impression, revitalizing their market presence.

As businesses evolve, their target audience may shift. Rebranding allows companies to align their brand image with the changing demographics and preferences of their customers. By refining their brand positioning and messaging, businesses can attract new segments, reach untapped markets, and expand their customer base.

Rebranding offers businesses the opportunity to shape how they are perceived by their customers and stakeholders. A well-executed rebrand can help businesses shed outdated perceptions, address past challenges, and showcase their growth and evolution. It allows companies to establish a positive and modern brand image, reinforcing their credibility and improving their reputation.

Rebranding goes beyond merely changing a logo or a tagline; it represents a strategic investment in a company’s future success. By harnessing the power of rebranding, businesses can captivate audiences, adapt to market trends, enhance their reputation, and drive transformative change.

It is a valuable tool for staying competitive, expanding customer reach, and maintaining relevance in an ever-evolving business landscape. Embracing rebranding as an opportunity for growth and renewal can yield substantial benefits, propelling businesses toward continued success.



Founder and CEO of LWEX