Sometimes a brand becomes faded and looks outdated. The company may be strong and experienced but needs a facelift. It is important for us to get a feeling of the soul of the company. Understanding the core values and find from this find the visual identity placed in the future they see.
The process with the famous law firm Aabø Evensen was very nice and we found solutions placing the firm back in the right powerful position they are in the market. The feeling you get now entering the reception area, with the new logo, powerful colors and modern design is giving the right impression of the brand.
The process started with the logo, colors and typography. Taking the impression of the brand out of the 80’s but still holding on to core parts. More modern, more powerful but not loosing the soul.